TOUCH OF OUD | DUBAI MALL

program: Retail location: Dubai Mall, Dubai, UAE status: Built year: 2022

Touch of Oud is a luxury lifestyle brand. The exquisite collection products including Fragrances, Cosmetics, Skin care, makeup, and watches. Designed as a metaphor for a classical walk-in closet, it mirrors an antique house. With almost every element being carefully detailed and handcrafted.

During the design process, we were asked to take into account the brand‘s historical context as well as generate an old and new feel. Our challenge was to go beyond the existing life experience stores in terms of both functionality and style, and stand out as well as expand the entire architectural appearance and space.