TOUCH OF OUD

program: Retail location: Deerfield Mall, Abu Dhabi status: Built year: 2024

As the House of Karji in Deerfield Mall, becomes fully operational, we are excited to unveil this project, a 250sqm department store for one of the oldest perfumery producers and resellers of perfume and oud estbalished in 1999 in the UAE.

In this new space, we revisited the brand's rich heritage, blending it with certain elements found in the old photo archives of their very first store, capturing the essence of their beginnings in the Dubai Old Souq. Drawing inspiration from these historical images, we selected key design details and reinterpreted them into a modern design language for today’s retail environment.