ATELIER PERFUMERY (Sharjah branch)

program: Perfume Store / Retail location: City Center Al Zahia, Sharjah, UAE status: Built year: 2022

In conjunction with its rebranding campaign, Atelier Perfumery, an established brand in Dubai and Abudhabi, opened its first Sharjah branch in City Center Al Zahia. For the new facelift, we had to refresh the design language and introduce festive colors and finishes.

Furthermore, we had to adhere to the ‚sacred and clean‘ appearance and feel of the brand while staying true to its ‚Emirati‘ identity. With our design, we aimed to create an atmosphere that was both luxurious and simple. As inspiration for our interior design, perfume bottles and packages branding, finishes and color tones were incorporated into the design. There are three spatial sequences in this store, starting with new products display in front, the trial seating and side tables at the back. Rather than walls or partitions, full height brass studs are used to separate the spaces for maximum visibility and openness.