ATELIER PERFUMERY

program: Perfume Store / Retail location: City Center Mirdif, Dubai, UAE status: Built year: 2019

Atelier Perfumery in City Center Mirdif is the latest flagship store of the brand and its largest with 186 square meters of sales area. Every new design of the flagship will be followed by smaller stores across the country. Therefore, our challenging task was to study the identity and provide a refreshing design while staying true to the traditions of the brand. In terms of look and feel we had to envision the unit as an Emirati entity with rich culture and heritage that is as well inspired by French perfume artisanship.

The main form factor of the design was to provide a luxury space that is yet humble and avoids overdesigning or sense of lavishness. Functional elements were neatly integrated into the design, and the quality of the products served as an inspiration to some of the sophisticated detailing, materials and furnishing of the store. The store consists of three spatial sequences with the trial seating and side table combos being the middle. These spaces are not separated by walls or partitions but by full height (5.6m) crystal L shaped columns filled with brass mesh to maximize visibility and openness. Notable design products used are as follows: Wall fabric by Armani Casa Seating by Rugiano Chandelier by Rondini Main table by Reflex.